01.10.2016

Aquarte – the rapid growth of the category.

Sales growth Aquarte for 7 months of the current year compared to the same period of the previous 31%.

Line Aquarte is represented by four balanced flavors that reflect the modern approach to formation in consumer preferences: ginseng – Apple, chamomile – passion fruit, hibiscus, guarana pomegranate, acerola – orange.

Energy, Focus, Protection, Relaxation, the names of the drinks reflect their functional properties.

vitmark

Sales growth Aquarte to last year for 7 months of 2016 was 31%. Against the background of falling of the market of juices and carbonated soft drinks, such a result shows that the soft drink market, there are growing segments.

The company “Vitmark–Ukraine” sees the main preconditions for the increase in demand Aquarte in a growing trend of a healthy lifestyle and consumers switching from sugary carbonated drinks to healthier alternative – based product non-carbonated spring water and herbal extracts. In addition, a significant contribution to the growth of the program has made efforts in promotion of the product in distribution channels.

“Products Aquarte has no direct analogues among the competitors and is perfect for quenching thirst after exercise – running, playing sports or exercising in the gym,” says marketing Manager Roman Lisnyak.

According to experts, in Ukraine the market of healthy foods is still evolving, and the segment of beverages for people living active and fast life, caring for the health and well-being and not filled.

According to Euromonitor International, in 2015 the global market for functional beverages, which include energy, sports, and enriched drinks and functional bottled water was estimated at 92 billion dollars. While the average annual growth rate of the market in the period from 2010 to 2015 was 4.9%.

Market enriched/functional beverages in recent years show a significant increase, in monetary terms, in Western Europe this category of beverages has increased by 50%, from 308 million dollars. in 2009 to 464 million dollars. in 2014.

According to forecasts from Euromonitor International, the global market for functional beverages will grow very quickly. It is expected that within 5 years, from 2015 to 2020 it will grow by $ 3 billion., increasing by 9% per year.

Products are successfully exported to countries such as Sweden, Germany. The company “Vitmark–Ukraine” expects further growth in sales of the brand in export markets.