25.05.2009

Chudo-Chado TM juices are recognized the best

Production of Chudo-Chado TM is recognized the best in nomination “Baby fruit puree” by the results of “HIT of the Year 2008. All the Best for Your Kid” action, that was held by the Edipress-Ukraine Publishing House and Your Baby magazine.

“HIT of the Year 2008. All the Best for Your Kid” action was organized in order to help young parents choose high-quality baby products.

“ HIT of the Year ” is held annually among the most popular goods and products of high quality for children. Those goods and products that score the best results become the winners and receive a distinction sign “HIT of the Year. All the Best for Your Kid”. In 2008 the number of nominations grew to be 46; 27 companies took part in the competition presenting 206 items of goods from different categories.

Organizers of the action entrusted the experts – parents and their kids with testing all the represented goods. None can doubt the fact that moms and dads may be trusted like nobody else. Among the experts there were celebrities, doctors, sportsmen, journalists and just very responsible parents, all of them being the readers of Edipress-Ukraine children editions.

Nine people were on the jury to test the production. Firstly, goods were divided into categories. Next, the rating scale and questionnaires were developed. All the members of the jury received samples of goods and products, and were supposed to test them during 2 months together with their little ones (i.e. to apply creams, drink juices, play the games etc.) After that, parents filled up the questionnaires and gave their ratings, relying on their own perception and their kids’ impression. Thus, estimation of goods and products given by such truly independent experts is indeed the most objective!

According to Alla Mazur, anchorwoman at «1+1» TV channel and at a time mother of a 6-months old son Artem, organizing “ HIT of the Year ” action is a great idea helping parents choose only the best for their little ones. “The action helped me not only to better understand my son’s character and preferences, but also to better orientate myself in an ocean of modern goods for kids. I’d be glad if our feedback helped other readers, too, choose the best for their babies” – commented Alla Mazur on the importance of the action.

Oksana Osavolyuk, doctor-pediatrician in Scientific-Research Institute of Pediatry, Obstetrics and Gynecology, a 1 year old son Zakhar’s mother, also thinks of “HIT of the Year” as a very useful project, since it helps parents choos the best goods and products for a kid: “Sooner or later one faces a problem of choice – when you enter a store to get something special for your child and can not fix your eyes on anything due to the abundance of goods for babies. The action has definitely brought parents a lot of good!”

The fact that Chudo-Chado TM juices became the winners alongside with other famous TMs is not accidental. Today Chudo-Chado is among the absolute leaders in the segment of baby juices, its market share is 25%. The dynamically growing sales on both inner and foreign markets speak out about popularity of products under this TM.

The high quality of Chudo-Chado juices and purees is eloquently proved by the fact of State Standard of Russia’s signing the Certificate allowing export of juices under this TM onto Russia’s inner market, though Russia always had very strict requirements to the imported products, especially to the products of “baby food” category.

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12.05.2009

JAFFA TM launches a massed advertising campaign

In May popular JAFFA brand launches a massed advertising campaign on Ukrainian TV channels. The main goal is to communicate the idea of JAFFA’s leadership and to enhance customer’s loyalty towards the renewed Jaffa Select TM which was redesigned in the end of last year. With this, Vitmark-Ukraine Co. plans to secure position of JAFFA umbrella-brand in Ukrainian juice market and to attract even more attention on the side of consumers to the renewed TM.

Olga Budnik, JAFFA TM brand-manager, notes that the Company took this decision after a chain of marketing researches. “A drop in sales which was expected in the market made the producers cut expenses on supporting expensive brands. Though, since for the leading TM it is always important to maintain communication with the consumers, we believe that active marketing support to JAFFA brand is absolutely necessary, the more so because the results of the first quarter proved the high loyalty towards the expensive juice TMs and displayed an increase in sales of Jaffa Select TM juices. Taking this fact into account, the Company decided to support the growing interest among the consumers to the renewed TM, by launching an advertising campaign on national channels” – specified Olga Budnik.

Despite the pessimistic prognosis as to the development of juice market, from the beginning of the current year Jaffa brand manifested itself pretty actively. In April there appeared a brand-new product – a series of natural saturate drinks under Jaffa Spring TM, the PAT-line of Jaffa Fresh Up TM, 0.5 liter, was renewed and production of the new format (1 litre) of the same was launched, too.

Moreover, JAFFA held a large-scale action for consumers in Ukrainian trade networks, aimed to support the sales of Jaffa Select, Jaffa Natura and Jaffa Viva TMs.

11.05.2009

Juices of Jaffa Select TM are acknowledged the best

Juices of Jaffa Select TM are acknowledged the best by the result of testing held by TEST Scientific-Research Centre of Independent Consumer Expertise, the organization performing professional tests and analyses on quality and safety of goods and services. Orange juice of Jaffa Select TM that has been tested for organoleptic property, dry matter and vitamin С content (the main “health index” in orange juices) along with other Ukrainian brands is acknowledged the best and receives “EXCELLENT” mark.

Valentyn Bezrukiy, President of the Centre of Independent Consumer Expertise TEST, commented on the results of testing that authenticity of orange juices has been laboratory-checked for a number of indices standardized in the Set of Rules of the EU Juice IndustryAssociation (AIJN).

“In general, the results are satisfying. Firstly, the tested samples proved to be truly orange juices. I would like to single out Jaffa Select TM juice by the index of vitamin C and dry matter content. With this, the mentioned juice got “excellent” in organoleptic qualities”, says Valentyn Bezrukiy.

Following the standards, orange juice should look like a non-transparent ripe-orange coloured liquid with peculiar taste and smell, sometimes with light natural bitterness of essential oil. Minor content of pulp is permissible, providing the beverage with fullness of taste. Nevertheless, the true nature of juice may only be defined in a laboratory. The main indices showing that the juice is natural is dry matter content (no less than 11,2%) and vitamin C content in the amount of 20 mg in 100g of product. These indices proved to be the highest in Jaffa Select TM juice. Altogether, product samples of 6 famous Ukrainian TMs in carton were tested.

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