TM “Jaffa” (the owner – “Vitmark-Ukraine” Company), which is famous in Ukraine and abroad for its production of high quality and innovative approach, decided to make an unexpected present for New Year to its admirers, having offered an absolutely new product in its product line – canned fruit in light syrup Selected fruit.
The product samples canned fruit of elite kind that had been grown on the pollution-free plantations of Thailand, world leader in culturing pineapples and the expert in the field of production of fruit preservation.
Owing to the thermal treatment of short duration (10 minutes) fruit in the new product preserve their useful properties. The product contains vitamins A and C, as well as iron and calcium, and doesn’t have any contraindications for various diseases.
Undoubted competitive advantage of the new product is the presence of the key on the packages of the volume of 430 and 580 g, which considerably makes the opening of the tin easier, as well as creates the additional situations for the consumption of the product – not only domiciliary but also in the country, upon the road, etc.
Pineapples, peaches and tropical salads in the format of the tin of the volume of 430, 580 and 850 g are presented in the assortment of Selected fruit of TM “Jaffa”. The recommended retail price: pineapple in rings in the package of the volume of 580 g – UAH 5,30; 850 g – UAH 8,50; pineapple in pieces in the package of 580 g – UAH 5,00, 850 g – UAH 7,80; fruit salad in the package of the volume of 430 g – UAH 5,55.
The main competitor of the new product of TM “Jaffa” in this price segment is the production of the trademarks of Lorado and Mikado (Germany). In 2007 TM “Jaffa Selected fruit” is going to make a considerable competition to these trademarks, having occupied about 30% of the market of canned fruit.
All the production is produced in accordance with the international quality certificates, without application of preservatives and food additives.
Thus, the company Vitmark widens its field of activity by means of gaining the new market of fruit and vegetable preservation. The introduction of the new product in the segment of fruit preservation has become the first step on this way.